Promotional Pens For Promotion - 5 Things to Look For in Promotional Pens

Have you written with a pen today? Chances are, the answer is yes. Now, here is a test...Was there anything printed on the pen? If it is right in front of you still, it is OK to cheat. The answer to that question is probably yes. It is easy to guess such things because millions of plastic promotional pens are printed every week and they all eventually arrive on someone's desk. This time it was yours! You may not be aware of this, but for every pen that is printed, on average five people will hold and write with it. That is a lot of advertising and much more than you could expect from other less used promotional items.

Now, back to that pen on your desk printed with a company logo. How well does it sell to you? Can you easily see the logo and details or are they small, as in eye-squinting small? So many companies spend there marketing budgets on beautiful pens with small print areas. If you are just trying to discreetly promote your brand, this could be fine for you. If, however, you are looking to really promote your company and contact details you will want to look for one of the hundreds of other pens with large print areas.

Judging by the fact that you are reading this article in the first place, you probably are thinking about using pens in your marketing. Following are five things to consider when doing so.

Ink colour: Do you want blue or black ink? It is little use finding the perfect pen if it does not have the correct refill colour.

Print Area: If all you want to do is print a small discreet logo, you have a lot of designer pens to choose from. If you are printing a large logo and details, look for straight sided pens. More often than not, they will have large print areas.

Lead-time: There are now many pens that can be express printed. There are many more that cannot. Some express printed pens can even be printed in as few as 24 hours. A good pen supplier should be able to find a few pens that can be printed with your logo and meet your deadline. Even express full colour print is now possible. If you have at least four weeks before you require your pens, the world is your oyster.

Writing Quality: If time allows, test as many pen as you can. You pen supplier should be happy to supply you with samples to assist you with your decision. Write with them to ensure the pen you like writes well.

Push button, Cap or Twist Action Pens: Which do you prefer? If you don't have a preference than you have a lot more pens to choose from. If you do, type that style of pen into Google and you are sure to find a few good pen site that can supply you.

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